William Eggleston “Memphis” (1969-70)

William Eggleston is and American photographer that widely credited for his colored photography. Eggleston created revolutionized photography by bringing color into art, reducing the notion of picture’s content to what was in front of the Egglestons eye and diminishing the importance of storytelling. In the series called “Memphis” were he took a picture of a tricycle that was altered by a fish eye lens to be perceived as bigger than the houses that were in the back ground.

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